Agency Network: 
January 2012


Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.

Film advertisement created by Leo Burnett, United States for Hallmark, within the category: Media.

Advertising Agency: Leo Burnett, USA
Executive Creative Director: Jeanie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Copywriters: Keenan Pridmore
Art Director: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner
VFX / SPX: The Mill
Editorial: White House
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
NYExec Producer: Ian Bearce
Producer: Nic Barnes, Boo Wong
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin
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Highest Rated

karivara's picture

Excellent VFX. Good concept.

Activity Score 17
Graphic Designer |

Brands are brewed in your head!

morse's picture

Beautiful, sells Hallmark perfectly!

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stevel's picture

Holy crap. I got about fifteen seconds into this manipulative saccharin spot before I got diabetes.

Activity Score 423
karivara's picture

Excellent VFX. Good concept.

Activity Score 17
Graphic Designer |

Brands are brewed in your head!

Temple's picture

Up there in the sentimental division with the very best.

Activity Score 11341
Creative Director
Shubhra Aggarwal's picture

Nice spot, clean and sharp execution ..nothing too great though! ..but errr ..did they mean "role"!? ""Summary: ....illustrating the "roll" a Hallmark card can play when the child .."" :@

Shubhra Aggarwal
Activity Score 86
Marketing Manager
Hadrons's picture

Beautiful & graceful. Well done.

Activity Score 6064


Nike Diesel's picture

Absolutely perfect. Lovely work.

Nike Diesel
Activity Score 13714
Art Director
TexasH's picture

Come on. That's cheesy, boring, cliché...i was hoping the bird would be shoot by a hunter...or at least smash on the window behind the girl.

Activity Score 365
abake's picture

I don't know, maybe I'm not in the right mood, or maybe I'm not the target, but this failed to hit any emotional notes. I thought the copy was somewhat uninspired and the execution in itself rather bland.

Activity Score 1262
RMG Connect Colombia
kleenex's picture

another one of the same type of good Hallmark ads.

Activity Score 57873
Web Designer/Developer
bobboy2000's picture

I typically don't get into sentimental stuff like this but I have to admit, I found this spot to be absolutely beautiful!
It made me realize that we really don't see enough advertising like this. (I liked it so much I created an account.)

Activity Score 3
MicheleVirgilio's picture

very good work

Activity Score 2617
algomakate's picture

I absolutely LOVE this commercial! One of the best I've ever seen!
Thank you!

Activity Score 3
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