Agency Network: 
March 2008


Film advertisement created by FCB, Brazil for Habib's, within the category: Food.

Advertising Agency: Giovanni+DRAFTFCB, Brazil
Creative directors: Ricardo John
Creatives: Ricardo John, Tadeu Almeida, Tiago Pinho
Agency producers: Victor Alloza, Viviane Guedes
Account supervisors: Mauro Silveira, Larissa Zucatelli and Anna Claudia Pereira
Production company: Cinegrafika de Filmes
Director: Marcelo Presotto
Sound: Play It Again
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wildbore's picture

nice.good job guys!

Activity Score 749
Creative Director at - - -
ChuckNorris's picture

The "Got it?" kills it, in my opinion.

Activity Score 834
Creative Director
Inverted's picture

Agreed... they could have done without. Still i think this is very cool

Activity Score 193
kalpesh78's picture

loved the ad... nice voice-over.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

troika02's picture

stereotyping arabs eh?

Activity Score 212
Graphic Designer at Graphic Designer
nabila's picture

first of all not funny
second seriously!!!!
i can't find creativity in stereotyping nor racism! sorry did nothing but provoke me about the misconception foreign countries have about arabs. either research properly or simply don't tackle issues like that!

Activity Score 2
Copywriter at Creative copywriter
kurtberengeiger's picture

"Got it?"
No. I didn't get it. Can someone please explain?

Activity Score 7357
iT-iS-i's picture

So outta of family of one husband and four wives, all the kids were male? Pfff...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

SandMan69's picture

That's some bullshit right there.

Activity Score 3890
Art Director |

Doin' it for the points

Crisp One's picture


Crisp One
Activity Score 2005
Other at New York
Tincho's picture

It feels like they are selling this to non-Arabians.

They are explaining Arabians life to Arabians.

Activity Score 1093
Art Director
Killer Kowalski's picture

Let's burn Brazilian flags!!!

Killer Kowalski
Activity Score 394
gmint7's picture


what it got to do with fast food? coz its arabic??

crap ad..

Activity Score 2673
Art Director at ad grad @ S Francisco |


A to the G's picture


A to the G
Activity Score 61
dragonize's picture

Even if Habib's is owned by Arabs (anyone know?) that is just stupid and racially stereotypical. Even if it weren't racist it's not a funny joke.

Activity Score 8
Freelance website designer
everartz's picture

STOP PICTURING ARABS LIKE THAT.. they are not with veils at least for the majority of them, and they DONT marry four wives and this is absolutely bullshit!!!

Activity Score 7613
Art Director |

| everartz |

drunk dave's picture

This is beyond offensive... no wonder the Nazis dashed off to South America when the war ended.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
advertising ninja's picture


really, whats good about this? i was expecting something fun will come in the end.. nothing happened..

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Wordnerd's picture

wow, this is on air somewhere? racist crap

Activity Score 6690
Hind Nawar's picture

R U SERIOUS!!!!!!!!!!!!!!!! REALLY!!!! what kind of racist, idiot,****** thought that he could get people (no matter what their race or Religion) to eat at that place using THIS AD.!!!
good job people i think u just caused Mr. Habib to lose his bussiness

Hind Nawar
Activity Score 6
Graphic Designer
NomadDCLXVI's picture

OK. I did not "got it"! At all! Sorry.... What does it has to do with the product?

Activity Score 441
Creative Director |


Guest's picture

no... didnt got any thing

hass94's picture

?????? stupid commercial no i didn't got it.

Activity Score 2
tv an film productions
Guest's picture

did anyone even notice the ad wasn't even in portuguese?? how would they sell to brazilians in a language not their own.....i don't know who made that video but i've never seen it aired on television. it's obviously just a bad joke. there are many arabs in brasil, and many arab decendants (of which i happen to be one) and they would never wish to be that insulting. just remember the fact that the 'ad' was not even in portuguese and you can realize that this was never park of the fast food chains advertising campaign.


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