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Gumtree, It's Huge

Agency Network: 
Published/Aired: 
April 2019

Description

Gumtree isn't just big, it's HUGE.

There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective.

The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree.

Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.

Advertising Agency: Ogilvy Cape Town, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Melissa Attree
Art Director: Danike de Jager
Copywriter: Devaksha Vallabhjee
Copywriter: Daniel Fisher
Producer: Nicola Davidsson
Account Manager: Jaco Jooste
Group Account Director: Brad Seaton-Smith
Traffic Manager: Rikki Majiet
Account Executive: Sarah Ebrahim
Production Company: Bioscope Films
Production Company Producer: Lee-Anne Jacobz
Director: Hylton Tannenbaum
Editing Company: Deliverance
Editor: Ricky Boyd
Sound Design: We Love Jam
Sound Engineer: Arnold Vermaak
Post Production: ComfortandFame
Colourist: Nic Apostoli
Client: Estelle Nagel
Client: Claire Cobbledick
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