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Made Of More, Cloud

Agency Network: 
Published/Aired: 
October 2012

Description

Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister

Production Company: Gorgeous

Post-production Company: The Mill

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Creative Agency: AMV BBDO, UK
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Director: Peter Thwaites
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill
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alausa's picture

I was just debating the end with a friend, the tie to the brand. I get the personification of the foam and all, just don't know if it was neatly wrapped in the end.

alausa
Activity Score 1420
Creative Director at Noah's Ark
stickynotes's picture

yeah, true say. love the spot and especially the traffic light scene, but the end... could have been a little more thought through. but still a great ad!

stickynotes
Activity Score 1094
alausa's picture

Definitely a great spot.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Hadrons's picture

Love the ad. like the cloud slogan. Great production.
Going to open a bottle...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

THAT IS GORGEOUS!

If anyone wants to argue... I'm drinking with Hadrons! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kurtberengeiger's picture

Guiness is better on tap...

kurtberengeiger
Activity Score 7323
Copywriter
Roger Keynes's picture

... while watching this. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CommandZ's picture

Really well done but yes, the ending could of been better. Also loved what sounded like a very Edward Scissorhands (Danny Elfman) inspired music track.

CommandZ
Activity Score 2511
Creative Director
thedesignaddict's picture

It was beautiful, but the resolve was not very clear.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

I actually love how the resolve IS a wee bit of a stretch... but the brand takes you with it.

That make's my smile that little bit bigger. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

talkingisfree's picture

I really liked this one. I love the simple solve.

talkingisfree
Activity Score 2712
Art Director
torontose's picture

great.

torontose
Activity Score 393
Henk Oortwijn's picture

I like it. Something completely different from other beer brands. Bold.

Henk Oortwijn
Activity Score 13
Copywriter
Nike Diesel's picture

Beautiful spot. And I really, really love the slogan.

Nike Diesel
Activity Score 13714
Art Director
andylefty's picture

Going to do very well. It's a beautiful ad and as someone said, for a beer very nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
GrumpyArtDirector's picture

The ad is breathtaking, but the ending is indeed a bit of a stretch. I think this is a dangerous territory for a beer, especially when confronted with slogans like Carlton Draught's "Made from Beer".

GrumpyArtDirector
Activity Score 858
Art Director
miko1aj's picture

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

miko1aj
Activity Score 3086
miko1aj's picture

Interesting ad and interesting comments below. I adore storytelling although it uses cliche situations. Maybe this is the reason that's why I really appreciate this piece of work. It's tasty. And probably tastiness of ad sells the beverage. I like advertising that it can create the character even from the cloud.
Thumbs very high up.

miko1aj
Activity Score 3086
FCStudio's picture

Grande!! Impresionante postpo!!

FCStudio
Activity Score 19
Art Director
danielchapman's picture

I think they could have sold the 'made of' concept a little heavier in the storyline, and ended it stronger with better visual (soemthing like the cloud moving between two buildings and fading to the similar look of the guiness glass)

I think the copywriting missed an opportunity on 'the perfect pour' as well with the cloud motif

But I appreciate the fact that they didnt have the cloud looking for a glass of beer. Excellent ad.

danielchapman
Activity Score 292
Temple's picture

Nice. The cloud actions however could be more original and interesting than a fireman's deus ex machina.

To be absolutely honest, this is one of those ads you praise but don't really want to see again and again.

Temple
Activity Score 11341
Creative Director
sacrilegend's picture

Actually welled up a bit, curiously enough. Beautiful ad. Sure, the ending felt a bit unresolved, but the journey was well worth it.

sacrilegend
Activity Score 3394
Copywriter
jonbot84's picture

Cool stuff! And I like that the link between the ad and the product isn't incredibly strong. It's almost more about Guinness drinkers than it is about the beer. Nice approach, beautiful production.

jonbot84
Activity Score 27
Copywriter
kleenex's picture

nicely created spot.

kleenex
Activity Score 57541
Web Designer/Developer
somecopywriter's picture

I think the link between the brand and the execution gets stronger the more times you watch it. Great ad

somecopywriter
Activity Score 1113
Copywriter at Boomtown
lezy's picture

nicely done...
liked it ;)

lezy
Activity Score 377
Weloveads's picture

nice

Weloveads
Activity Score 9
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