Women's Soccer

Agency Network: 
May 2019


When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all.

Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign.

Film advertisement created by AlmapBBDO, Brazil for Guaraná Antartica, within the category: Alcoholic Drinks.

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