Le Petit Parkour

Agency Network: 
Published/Aired: 
December 2011

Description

Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way.

Film advertisement created by DDB, Brazil for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Moacyr Netto
Copywriter: Estevao Queiroga
Art Director: Daniel Ottoni
Art assistant: Pedro Konishi
Account Supervisors: Polika Teixeira, Janaína Santos, Caroline Bassi, Isabelle Lipo, Alessandra Visintainer
Media: Mônica de Carvalho, Julia Mathias, Karol Gebrael, Bruna Sanção
RTVC: Gilberto Pires (Gibinha), Rafael Motta e Ana Paula Casagrande
Developer: Talk Filmes
Director: Flávio Barone
Photography's Director: Marcos Fertonani
Executive Producer: Priscila Martoni
Developer Supervisor: Ludmila Kaminskas
Production Director: Guilherme Melles
Art Dir: Ilan Wainstein
Editing: Pedro Roloff
Audio Producer: Cabaret Studio
Producer supervisor: Ingrid Lopes
Producer / Conductor: Guilherme Azem
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andylefty's picture

Reminds me of Ali G only not funny.

I don't mind the concept.

I'd prefer it without the supporting copy, possibly filmed like a real parkour video until the final line sums it up.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
netto25's picture

Funny as hell. Ok, a bit stupid, but it is good when brands have a sense of humor, isn't it? Lyrics are amazing, pay attention to it. The moonwalking made me LOL... Well done, life can be fun!

netto25
Activity Score 5
andrew.mcbess's picture

In addition to creating a new extreme sport lol, made ​​me laugh and is very well shot. Congrats.

andrew.mcbess
Activity Score 3
Chechelento's picture

Nice concept, talks very well with the public.

Chechelento
Activity Score 63
CrackerJackFlash's picture

te-he-he-he :)

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

bethsachetti's picture

Don't try this at home. It is fck'n dangerous. Un jus de foie gras avec un Sarkozi! : ))))))))))))))))))))

bethsachetti
Activity Score 4
Hadrons's picture

hilarious indeed. (love it)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture

haha, at last someone pissed off parkour. luv it!

alex valyukh
Activity Score 263

have a nice day

Naino's picture

funny but too long

Naino
Activity Score 98
Nike Diesel's picture

Hilarious! Feeling this to the max.

Nike Diesel
Activity Score 13714
Art Director
sirvan's picture

Pretty funny. Finally, a sport for badass fat people.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

simonds08's picture

Loved it. The cop looks like he should have been a founding member.

simonds08
Activity Score 598
vote4pedro's picture

should have been 2 minutes shorter

vote4pedro
Activity Score 4601
Copywriter
Nakedvunga's picture

Gr8, i loved it!!

Nakedvunga
Activity Score 27
Creative Director at ZOWONA, Comunicação e Eventos
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