Agency Network: 
May 2021


Hardcore denim. The BVB Edition '21 - In the new G-Star RAW x BVB campaign, Dortmund kickers Roman Bürki, Emre Can, Mahmoud Dahoud, Thomas Delaney, Thomas Meunier and Marcel Schmelzer present pieces of the current G-Star RAW Hardcore Denim Campaign. The city of Dortmund is their playfield, the uniform Hardcore Denim.

The game is on in a fascinating journey through the exciting world of G-Star RAW x BVB, via an enormous pinball machine.

Film advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Advertising Agency: The Family Amsterdam
Production: The Family Amsterdam
Director: Marco Grandia
Service Production Germany: Peoplegrapher
DOP: Floris van der Lee
Design pinball machine: Raphael Bartels
Art Direction pinball machine: Elsa Oskam
Edit: Govert Janse
Post Production: The Compound
Music: 22 Ghosts
Sound Design: Stainless Sound
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