Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice.
To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice.
Jaap Sühre, marketing manager for Radler, Kornuit & Portfolio brands: “When the idea was pitched, I was immediately sold. But its execution didn’t prove as easy as we’d imagined. We should probably make all our ads with real lemon juice from now on.”
The new campaign, including additional executions, rolls out on television, online video, cinemas, and digital billboards for motorways, metro and train stations, and digital ads.
Film advertisement created by Fitzroy, Netherlands for Grolsch, within the category: Alcoholic Drinks.