To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there’’ just the institution’s phone number showing that the future of each child depends on each of us.
Film advertisement created by Ponto de Criacao, Brazil for GRAACC, within the category: Public Interest, NGO.
Creative Directors: Margit Junginger, Cristiano Canguçu, Ana Paula Marques
Copywriter: Joanna Gessi
Art Directors: Nando Zenari, Cassio Tisseo
Agency Producer: Idéia Forte
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisors: Shysleine Rita, Tomasi Rocha
Account Manager: Patricia Santos
Planner: Juliana Nappo
Producer: Ideia Forte
Director: Tocha Alves
D.O.P / Lighting / Cameraman: Ricardo Ortiz
Editor: Rodrigo Menecucci
Post Production: Mauro Moreira
Animation: Marcio Taketomi