Nothing to prove

Agency Network: 
January 2014


Film advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
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Highest Rated

bcm924's picture

"We have nothing to prove - and we can prove it"

Activity Score 88
Austin Video Production's picture

I like the color scheme on this one. It really brings out the product. And the tag line is great.

Austin Video Pr...
Activity Score 1310
nepotiums's picture

Nice ad.

Activity Score 251
Phil Lestino's picture

We could have made an ad that was less boring and predictable

Phil Lestino
Activity Score 1682
bcm924's picture

"We have nothing to prove - and we can prove it"

Activity Score 88
ahrimanpob's picture

It's a nice campaign to be sure, very manly and well targeted. However, the concept reminds me of the amazing "No bollocks" from New Castle Brown Ale campaign. True, theirs is funnier, but in the end both campaigns are capitalizing on the simple joy of drinking beer and nothing else, no bells or whistles selling you "the lifestyle of the beer drinker". Finally, was that Gerard Buttler's voice?

Activity Score 100
Creative Director at Ideómanos Publicidad
kleenex's picture


Activity Score 58777
Web Designer/Developer
Sacrilegend's picture

"But we didn't." What a terrible, terrible, terrible payoff.

Activity Score 3394
raxisanneace's picture

Really suspenseful and a down-to-earth message. It does prove though that an ad that gives an abrupt lowerness of sound catches the attention of the viewer!

Activity Score 45


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