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Parisian Love

Agency Network: 
Published/Aired: 
February 2010

Description

Google's first ad
More search stories videos here: http://www.youtube.com/searchstories

Film advertisement created by Google, United States for Google, within the category: Electronics, Technology.

Advertising Agency: Google Creative Lab, USA
Prod Company: 1stAveMachine
Director: Aaron Duffy
EPs: Serge Patzak, Sam Penfield
Producers: John Burger, Crystal Campbell
Head of Creative Development: Claire Mitchell
Concept Art: Carlos Ancalmo
AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow
Music: Analogue Muse
EP: Alan Zahn
Composer: Jeremy Turner
Sound Design: Analogue Muse
Sound Designers: Geoff Strasser, Nick Cipriano
Producers: Alan Zahn, Jeremy Turner
Audio Post: Muse Mix
Mixer: Nick Cipriano
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thefakehuman's picture

lovely... although that's gotta be one nerdy guy!

thefakehuman
Activity Score 410

- Life Feeds on Life -

ivan's picture

This campaign will go viral in the form of mock ads. Easy to make and iconic as mastercard's priceless or apple's mac/pc ads. We just need a few smart writers. :)

ivan
Activity Score 12
Creative Director at Ads of the World
thedesignaddict's picture

Why are there no agency credits?

thedesignaddict
Activity Score 5403
Art Director at Freelance
ivan's picture

Added it.

ivan
Activity Score 12
Creative Director at Ads of the World
mikeelrapido's picture

I agree, it's perfect for crazy viral changes.. It will be great mem!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
shahidali's picture

loved it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

shortafella's picture

great. 10/10

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

thedesignaddict's picture

Super simple and smart. Clear benefit through product demonstration in a relevant and entertaining way.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bobby666's picture

my search for a brilliant communication is over. APPLAUSE.

bobby666
Activity Score 1462
RMG Connect, India
Brooklander's picture

very sweet.

Brooklander
Activity Score 42
Art Director
xcreativity's picture

I've to say that it is my favourite ad in the brandbowl'10. Simple and engaging. In my opinion better than doritos (ended in 1st place).

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

CHT's picture

Awesome!

CHT
Activity Score 15
ek kanya's picture

lovely!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sirvan's picture

I've seen this idea several times before. Just because it's Google doesn't make it new and fresh. Sorry.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

you love everything? how come you seem not liking this?...and where did you see ideas like this before?

Guest
CrackerJackFlash's picture

This and the house made of beer cans were my favs of the night.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

sgre2504's picture

I like it. Simple and clever

sgre2504
Activity Score 137
Art Director
alexander.borges's picture

I'm a big fan. Simple and elegant. Makes me want to go to Paris.

alexander.borges
Activity Score 26
yohanes sumera's picture

simple and clever. love it!

yohanes sumera
Activity Score 25
Art Director |

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

Jungmin's picture

simple and neat,

man gotta love the copyright-

Smart AD

Jungmin
Activity Score 2
Art Director at recent graduate from Alberta College of Art&Design
funky_frogii's picture

brilliant

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Dzsoi's picture

Not a big new idea, but the creative storywriting, the way everything is connected to google a bit differently... with this music... just can't hate it, so intense, emotional and perfect. Sorry.

Dzsoi
Activity Score 8611
Copywriter
Alubia's picture

The Google Creative Lab innovate the way, so I'm impressed but it looks so easy when you have the formula. Just don't know if during the Superbowl you have all your senses on it to catch the ad completly. Anyway it's great. Congrats.
http://www.youtube.com/watch?v=xcxF9oz9Cu0

Alubia
Activity Score 54
Pub
kevgroat's picture

like

kevgroat
Activity Score 175
michdec's picture

completely fell in love with in when it aired during the superbowl! made me fall in love with google!

michdec
Activity Score 440
brandingworthspreading's picture

GREAT.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

fauxjebus's picture

Who'd have thunk that the best Superbowl commercial of 2010 would be Google showing how its search engine works? But as Ivan says above, because it's so simple and so mashable people will inevitably make their own iterations à la the 'Hiter gets mad' videos.

fauxjebus
Activity Score 500
Art Director at WAX
bluside's picture

Great!!

bluside
Activity Score 27
Tommy G.'s picture

Google doesn't need publicity...

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
pandyllero14's picture

Simple idea, full of insight, love it

pandyllero14
Activity Score 46
Copywriter
monchebeat's picture

love it! simple idea strong msj!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Viranica's picture

superb

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
guvjim's picture

woow... amazing! Very very well done!

guvjim
Activity Score 14
Graphic Designer at DC
faiziart's picture

amazing idea

faiziart
Activity Score 54
Graphic Designer at Multizone media
sold's picture

this is that kind of ad i call "demorou" (it last, literal translation).
really good.
it looks like predictable, easy, simple, obvious, but this is exactly the reasons to be brilliant.
funny: predictable, easy, simple and obvious aren't usual words to discribe a really good, brilliant, clever ad.
congrats google creative lab team, you rock!

sold
Activity Score 3379
Copywriter
Henry Haube's picture

Perfect simplicity

Henry Haube
Activity Score 6
mariobross2's picture

ad's great, not to mention the music combined..

mariobross2
Activity Score 34
danzig |

www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql

Draper's picture

Brilliant

Draper
Activity Score 183
Creative Director
jay jay's picture

great job guys!

jay jay
Activity Score 24
mujerendiagonal's picture

Beautiful!! Love it

mujerendiagonal
Activity Score 84
Art Director
aliyyah's picture

ahh cute

aliyyah
Activity Score 14
Guest's picture

pretty cool

Guest
Guest's picture

awwwww that was so cool. Very Funny ending. It's almost like a relationship timeline. =)

Guest
cpaige88's picture

This was my favorite Super Bowl ad, partly because it hit close to home! Love it. Love the music, love the story, love the execution, love it.

cpaige88
Activity Score 170
Webster University
stke's picture

best ever

stke
Activity Score 274
Copywriter
king7ven's picture

you show me great is mono not stereo.
bgm also really great.

king7ven
Activity Score 108
manoranjanpattanayak's picture

after seeing this i get the fact that all th edas r so much fun catching and a ll the ads got all the match

manoranjanpattanayak
Activity Score 57
Other
manoranjanpattanayak's picture

ok this is the fact that all the web of google

manoranjanpattanayak
Activity Score 57
Other
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