Canadian Strong

Agency Network: 
January 2020


FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences.

Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Advertising Agency: FCB Canada
Chief Creative Officer: Jeff Hilts, Nancy Crimi-Lamanna
President: Bryan Kane
Group Creative Director: Mike Lee
Group Creative Director: Sanya Grujicic
Producer: Katherine Forester
Chief Strategy Officer: Shelley Brown
Director of Strategy: Eryn LeMesurier
Strategy Coordinator: Audrey Zink
VP, Managing Director: Chris Perron
Group Account Director: John Pace
Account Supervisor: Olivia Selbie
Account Executive: Jessica Trollope
Project Manager: Cori Pettit
Production & Editorial Company: Common Good
Director: Adam Beck
Executive Producers: Stefani Kouverianos, Dwight Phipps
Line Producer: Farrah Khaled
Director of Photography: Jackson Hunt
Audio: Nathan Street
Hair & Make-Up: Keirsten Morris
Wardrobe: Skye Kelton, Basia Wyszynski
Photographer: Luis Mora
Editor: Red Barbaza
Editorial Assistant: Mikka Quinsac
Executive Producer: Ainslie Thomas
Transfer Facility: Artjail
Colourist: Clinton Homuth
Flame Artist: Alex Shahviri
Online Facility: Artjail
VFX: Common Good
Artjail Producer: Leslie McCartney
Music House: BoomBox Sound
Voice Director: Roger Leavens E
ngineer: David Goudie
Audio Producer: Umber Hamid, Drew Thomas
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morse's picture

You missed a minority! ;)

Activity Score 18159
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