To honor the history of the brand being founded by four immigrant brothers and the current CEO being one of the brother’s sons, Marcus Thomas created a manifesto that encapsulates the feeling of pride that the brothers had in their recipe. The spot, which can be found here, gives the brand a new modern aesthetic while still keeping in touch with its retro roots.
Film advertisement created by Marcus Thomas, United States for Gold Star, within the category: Food.
Partner/Chief Creative Officer: Jamie Venorsky
Creative Director: Brian Gillen
Copywriter: Kevin Delsanter
Copywriter: Stephanie Burris
Sr. Art Director: Doug Herbrich
Manager of Digital Media Development: Juan Gayo
Digital Media Developer: Veronica Valerio
Producer: Michelle Snyder
Illustrations: Máximo Tuja
Animations: Pixel Park
Music: Squeak E. Clean Studios
Studio Artist: Ron Black