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Spring check-up

Campaign
Agency Network: 
Published/Aired: 
May 2014

Description

Film advertisement created by MacLaren, Canada for GM, within the category: Automotive.

Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Creative Director: Marc Melanson
Art Director: Robin Soukvilay
Copywriter: Mitch Robertson
Producer: Nikki Drakul
Accounts: Eric Baldakin, Roger Wilkinson, Mark Richardson
Animation: Tinman Creative Studios
Sound: Grayson Matthews
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Highest Rated

adri10288's picture

How on earth did GM approve this message that their cars are prone to really bad breakdowns and that their drivers are accident-prone clutzes? Shame on both agency and client.

adri10288
Activity Score 337
Copywriter at Zebra Studios
adri10288's picture

How on earth did GM approve this message that their cars are prone to really bad breakdowns and that their drivers are accident-prone clutzes? Shame on both agency and client.

adri10288
Activity Score 337
Copywriter at Zebra Studios
alexmancan101's picture

Maybe, just maybe, you should watch that spot again.
That was not the message at all.

alexmancan101
Activity Score 46
Creative Director
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