Description
18–29-year-old Ukrainians do not vote. According to the research of the sociological group "Rating", only 36% of the age group took part in the last parliamentary elections in 2014.
NGO Global Office together with ANGRY agency decided to call this youth for the snap parliamentary elections on July 21 in their own language.
Action: The Ukrainian capital, Kyiv, is famous for its rave culture. The parties that take place here are among the biggest in Europe, such as CXEMA, Strichka, Brave! Factory.
So, for this audience, we have created a bold social video in which the young people showed not the way the elders want to see it, but what it really is.
We asked a famous Kievan DJ Dmitry Avksentiev to create a track.
Results: The video was created specifically for Facebook, the most popular social network In Ukraine, and YouTube. For the first 5 days on Facebook, the video was watched by 500,000 people, on YouTube - more than 260,000 times. With more than 1,000,000 coverage in Ukrainian and Russian media.
This professional campaign titled '#ravethevote' was published in Ukraine in July, 2019. It was created for the brand: Global Office, by ad agency: ANGRY. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago.
Credits
Advertising Agency: ANGRY, Kyiv, Ukraine
Creative Director: Serhii Malyk
Production: Red Glass
