Extremely Durable Moments
Description
There are over 70,000 Alzheimer’s Disease patients in Puerto Rico. With the help of renowned local artists and Glidden Ultra Extremely Durable Paint, we transformed the memories they would never want to forget into works of art. The artists painted them inside their homes to help these patients hold on to their memories longer. To help support more patients the murals were reproduced and sold on our website www.recuerdosqueduran.com to get funds for De Frente Al Alzheimer Association.
Film advertisement created by McCann, Puerto Rico for Glidden, within the category: House, Garden.
Advertising Agency: Sajo//McCann, San Juan, Puerto Rico
Creative Directors: Victor Cabezas, Giorgio Montilla
Art Directors: Edwin Abreu, Giorgio Montilla
Copywriters: Angel Serrano, Víctor Cabezas
Film Directors: David Tayvee, Ruben Ahmed
Producer: Tuti Estades
Curator: Rem Project
Artists: Rafael Vega, Rafael Algarin, Grace Montalvo, Bubu Negron
Creative Directors: Victor Cabezas, Giorgio Montilla
Art Directors: Edwin Abreu, Giorgio Montilla
Copywriters: Angel Serrano, Víctor Cabezas
Film Directors: David Tayvee, Ruben Ahmed
Producer: Tuti Estades
Curator: Rem Project
Artists: Rafael Vega, Rafael Algarin, Grace Montalvo, Bubu Negron
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