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Campaign
Agency Network: 
Published/Aired: 
November 2010

Also From This Campaign 4

Description

Film advertisement created by FCB, United States for Glade, within the category: House, Garden.

Advertising Agency: Draft FCB, USA
Producer: Sophie Salaniat
Creative Director: Chris Barsanti
Art Director: Ray Boome
Production: A Common Thread
Director: Linus Ewers
Executive Producers: Jay McMahon, Tristan Drew
Producer: Ted Robbins
Edit: Therapy Studios
Editor: Kristin McCasey
Online: Therapy Studios
Online / VFX Artists: Jon Merrifield, Wren Waters
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Highest Rated

sirvan's picture

That's probably exactly it. And I say Kudos to them for doing it, even though the feedback is mostly negative.

I've worked on package goods accounts that "test" before, and it is not fun. It is not easy. And if you DO manage to get something out of it that doesn't completely suck, you tend to be pretty proud of it. Lol.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Did she light the candle because it started smelling like wet-dog when they ran in?

Guest
LeeHarvey's picture

LOL!

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

I think she just wanted to come indoors so she could get her man to spray something all over her face. My puerile mind made me watch .19-.25 a few times before I accepted it wasn't the smell of stale p*ss she was avoiding with "the magic of clean linen". Her face...

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I get that you can't be very creative with some clients, especially if they're giants like P&G. What I don't get is why the agency wants these ads to be showcased here.

Guest
CuriousPencil's picture

I'm guessing there's a gambit behind this: maybe an agency who wants to say "I told you so", and is using AOTW to prove a point to a client who thinks they're overreacting. Hope it works.

CuriousPencil
Activity Score 4225
Copywriter
sirvan's picture

That's probably exactly it. And I say Kudos to them for doing it, even though the feedback is mostly negative.

I've worked on package goods accounts that "test" before, and it is not fun. It is not easy. And if you DO manage to get something out of it that doesn't completely suck, you tend to be pretty proud of it. Lol.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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