This spot for Glad garbage bags uses a long, very awkward hug to show just how much garbage collectors appreciate a garbage bag that doesn’t break.
Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.
Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna
Group Creative Director / Art Director: Noel Fenn
Group Creative Director / Copywriter: Matt Antonello
Directors: Perlorian Brothers
Agency Producer: Christine Michalejko
Production Company: Soft Citizen