Off-Road Kitchen Challenge with Grace Helbig

Agency Network: 
July 2019


Following the success of last year’s award-winning Upside Down Kitchen campaign with Hannah Hart, Glad once again shows us the sealing power of Press’n Seal—this time with a rugged, Off-Road Kitchen Challenge starring popular YouTube Creator, comedian and TV and podcast host, Grace Helbig.

In the video, Grace attempts to make an elegant, “Instagram-worthy” poke bowl—all while bumping along a country road in a kitchen built on the back of a moving flatbed truck. Using a variety of fresh ingredients (we’re talking fish!), sealed safely in their bowls with Press’n Seal, Grace peels back the seal one by one to release the ingredients and hilariously assemble the final dish. It's “classic kitchen aesthetic meets the rugged outdoors”

Film advertisement created by Portal A, United States for Glad, within the category: House, Garden.

Executive Producers: Zach Blume, Nate Houghteling
Head of Creative: Erin Schmalfeld
Creative Lead: Jackson Adams
Director: Ian Plaff
Head of Production: Elyse Preiss
Lead Producer: Eduardo Castro Fonseca
Project Director: Emma White
Senior Project Manager: Grace Emery
Head of Post Production & Lead Editor: Arturo Morales
Assistant Editor: Bee Rhodes
Lead Designer: Angela Chang
Head of Talent: Brittani Kagan
Senior Talent Producer: Kelly Egan
Director of Strategy: Matthew Ward
Strategist: Karen Janssen
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kleenex's picture

Fun video.

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