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Published/Aired: 
July 2019

Description

Around the ages of 11-13, from being strong confident females, who are outspoken about their achievements and opinions, girls suddenly fall silent. Research that shows that around this age, girls experience a huge decrease in body satisfaction, confidence and voice which can carry through their adulthood. Girls Leadership equip young girls with the skills to exercise the power of their voice. So they can know, respect and express themselves. Helping them to navigate and shape their world. The campaign united girls and women on and off the screen in both their vulnerability and strength. Featuring first-person interviews from 40 real women, between the ages of 13-83, who had never met before, we explored what voice meant to them and the effect it’s had on their lives. The result was an empowering 2 minutes and 43 seconds campaign that united women on and off the screen in both their vulnerability and strength. From moments where these courageous women struggled to find the words to express their pain to times when their words of courage emboldened others, their powerful stories speak for themselves. And encourage women to share their own stories with the hashtag #MyVoiceMyPower.

Advertising Agency: Brave Makers, Montclair, United States of America
Composer: Tom Haniff
Finishing: The Mill
Colorist: Alex Gregory
Editor: Chris Davies
Editor: Ryan Bird
Director Of Photography: Andrea Gavazzi
Creative Director: Hannah Berry George
Director: Justin Ross
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