Today We Rise

Agency Network: 
January 2021


Kamala Harris was sworn in on January the 20th, 2021 as the 49th Vice President of the United States, becoming the first female, Black, and South Asian-American to hold that esteemed office. “Today We Rise” captures that history-making event through the eyes of girls around the U.S. The film was shot by volunteers in more than 30 households across the United States as the inauguration took place, edited together and debuted just hours after the ceremony.

Film advertisement created by Ogilvy, United States for Girl Up, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, London, United Kingdom of Great Britain and Northern Ireland
Global ECD: Daniel Fisher
Creative Director: Alvaro Rivera
Creative Director: Luca Corteggiano
Creative: Alvaro Rivera
Creative: Luca Corteggiano
Global Client Director: Pumie Msengana
Project Manager: Vanessa Manley
Executive Producer: Sally Miller
Strategist: Cristina Diago
Director / Editor: Giovanni Messner
Cinematographer: Dannel Escallón
Additional Photography: Daniel Addelson
Post House: UNIT Studios London
Composer: Jack Bennett
Music Supervisor: Andrew Stafford / Big Sync Music
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