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Published/Aired: 
October 2020

Description

This year, Giorgio Armani unveils MY WAY, a fragrance that encapsulates a new vision of femininity that is both profound and free-spirited, designed with a commitment to sustainability. The fragrance ethos is “I am what I live”, as it is one’s experiences and encounters that shape a truly unique self. Capturing a spirit of curiosity and connection, MY WAY is a strong and singular statement to oneself and the world, and communicates a resolve to follow one’s own path. Actress Adria Arjona is the face of MY WAY and genuinely embodies its philosophy, with her free-spirited, open personality and a life story characterized by new experiences and connections with others.

Advertising Agency: Armani Beauty Inhouse, Milan, Italy
Director: Hunter & Gatti
Executive Creative Director: Neel Majumder
Lead Actor: Adria Arjona
Actor: Kamalika Basak, Tejavsi Rao, Rachan Sharma, Wakako Ikeda, Makoto Kamiya, Lucía Álvarez
Production: Bandits
Make Up: Cedric Jolivet
Hair Style: Jennifer Yepez
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