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The Chase

Agency Network: 
Published/Aired: 
March 2014

Description

Models beware. Fashion-minded Gilt customers are on the hunt for your designer duds, and they’ll leave you standing in your skivvies. The new campaign from Berlin Cameron United depicts a playful game of chase in which Gilt members chase down models throughout a city for their high-end fashion looks. The pursuit starts just before noon, which coincides with the daily release of new fashion on Gilt.com. Just as noon strikes, the Gilt member taps the Gilt app on her phone, and the model’s clothes rip off of her and fly onto the satisfied shopper. Gilt member: 1, Model: 0.

Film advertisement created by Berlin Cameron United, United States for Gilt, within the category: Fashion.

Advertising Agency: Berlin Cameron United, New York, USA
Executive Creative Director / Art Director: Roald van Wyk
Copywriter: Kim Devall
Director: Christopher Sweeney
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TOBYANG's picture

I CAN'T OPEN THE TV AND ONLINE UNITS ON THIS WEB!!!! WHY?????!!!!!!

TOBYANG
Activity Score 10
kleenex's picture

not bad.

kleenex
Activity Score 58667
Web Designer/Developer
Marcao's picture

When your spot requires that much explanation, you know it's not good.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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