It Takes a Real Man

Agency Network: 
June 2019


The new campaign features six Spanish celebrities, men who, although famous, also have marvellous stories to tell to inspire young generations with values like integrity, hard work, honesty and respect. Actors Paco León and Jesús Vidal; singer Dani Martín; athletes David Silva and Pau Ribes and photographer and Drag Queen Rubén Errebeene encourage men to bring out the best versions of themselves to become an example and inspiration for future generations.

Film advertisement created by Proximity, Spain for Gillette, within the category: Health.

Advertising Agency: Proximity, Madrid, Spain
Global Chief Creative Officer: Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Despau
Creative Writers: José Cope, Albert Alcacer, Fernando Esteban
Art Director: Gerardo Vaquerizo
Video Coordinator: Elías Maldonado
Technology Dire: Víctor Madueño.
Client Services Director: Marta Yllera
Account Manager: Mónica Martín
Planner: Esla de Murga
Account Executives: Claudia Sanz, Esla de Murga
Content Manager: María Martínez
Communication Director: Laura Carrillo
Production Director: Gemma Selga
Production Company: Igloo
Director: Miguel Angulo
Executive producer: Meghan Shaw
Producer: Laura Guerrero
Photography Director: Octavio Arias
Image Editor: David López
Postproduction Coordinator: José David Alonso
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