Light the beacons

Agency Network: 
April 2010


Film advertisement created by Bates, Norway for Gilde, within the category: House, Garden.

Advertising Agency: Bates United, Oslo, Norway
Art Director: Kim Taanevig
Copywriters: Per Kristian, Voss Halvorsen
Account Director: Paul Rigault
Agency Producer: Steve StPeter
Production Company: Flodellfilm
Producer: Mikael Flodell
Director: Jakob Strøm
Director Assistant: Henrik Hedin
DOP: Henrik Stenberg
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Highest Rated

Guest's picture

I like it!!

kalpesh78's picture

uh? it just kinda reminded me of Lord Of the rings... nothing more than tht?

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Adaddicted's picture

may be, but sprinkled with humor!

Activity Score 3431
Art Director |


Guest's picture

I like it!!

Guest's picture

What you have to remember here is that Lord of the Rings was inspired by an actual Viking tradition/strategy of lighting fires on moutain tops both as a warning and as a celebration of the summer solstice. So what you have here is a Norwegian company banking on culture, history, and tradition to create a somewhat humorous commercial for their product. It works well if you look at it from that cultural perspective.

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