In retail, marketing based on technology and convenience is key to reaching today’s audiences. But this often comes at a cost: the authentic human experiences that we’ve grown used to in our traditional shopping rituals.
In its latest campaign for GIANT, Brownstein Group helps set the grocery chain apart by keeping human interaction front-and-center when marketing a forward-looking service: direct delivery and pickup.
By highlighting real-life GIANT associates in the TV spot for GIANT DIRECT, the new campaign underscores moments of funny, genuine interactions within the context of a convenient grocery pick-up order at GIANT.
Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.
Executive Creative Director: Gary Greenberg
Creative Director, Art: Meredith Schwinder
Creative Director, Copy: Chris Grenier
Associate Creative Director: Adrian Castillo
Executive Producer: Nicole Lundy
Associate Producer: Jennifer Judge
Group Account Director: Jason Alloy
Account Director: Jenna Frimmel
Assistant Account Executive: Sarah Davies
Senior Copywriter: Andrew Acconzo