What’s in a Name

Agency Network: 
Published/Aired: 
March 2021

Description

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organization is redefining the future of film by serving thousands of young, multicultural creative talent across the world.

Film advertisement created by Wieden + Kennedy, United States for Ghetto Film School, within the category: Education.

Advertising Agency: W+K New York, USA
Executive Creative Director: Karl Lieberman
Managing Director: Neal Arthur
Copywriter: Funmi Adejobi
Art Director: Dan Koo
Head Of Integrated Production: Nick Setounski
Senior Producer: Yukino Moore
Junior Producer: Christopher Gonzalez
Production Company: Bryght Young Things
Director: Jordan Hall
Director: Luis G. Santos
Executive Producer: Daniel Navetta
Producer: Steve Cozzarelli
Editorial Company: Cut + Run
Editor: Aika Miyake
Post Producer: Brady Fiero
Executive Producer: Amburr Farls
Managing Partner: Michelle Eskin
Finishing/Vfx Company: Jogger Studios
Head Of Production: Diana Cheng
Creative Director: Andy Brown
Flame Artist: Michael Vaglienty
Flame Assist: Jorge Tanaka
Mix Company: Wave Studios
Executive Producer: Vicky Ferraro
Sound Designer / Mixer: Isaac Matus
5.1 Mixer: Aaron Reynolds
Music Company: Future Perfect
Producer: Maxwell Gosling
Composer: Victor Magro
On-Set Photographer: Michael Kusumadjaja
Producer: Theresa Kusumadjaja
Photographer: David Gonzalez
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