Queen of the Sheets - Introducing ghd glide

Agency Network: 
February 2019


Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide.

The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair.

A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills.

Film advertisement created by TMW, United Kingdom for ghd, within the category: Beauty.

Advertising Agency: TMW Unlimited, UK
Creative Director: Graeme Noble
Art Director: Fluff Higgins
Copywriter: Brittony Collins
Account Director: Ruby Fard
Campaign Manager: Kristina Oundjian
Designers (Social and Digital Assets): Natasha Howell, Lee Johnston
Agency Producer: Helen Jackson
Photographer: Annelise Phillips / East Photographic
Director / Production Company / Post Production / Sound Design: TMW Unlimited
Editor: Joshua Bond
DoP: Michael Paleodimos / Echo Artists
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