India launched the world’s largest Covid-19 vaccination programme on January 16, 2021, to protect its eligible adult population. But misguided hesitancy and misinformation about vaccines is still a substantial threat to the spread of the pandemic and achieving herd immunity.
Being a responsible national brand, Ghadi decided to do its bit to tackle these rumours and fake news by initiating a film campaign. The challenge was to stay relevant and sound as true as possible because the aim was not just to spread awareness but encourage people to get inoculated.
Film advertisement created by ADK, India for Ghadi, within the category: House, Garden.
Managing Partner: Subroto Pradhan
Planning Lead: Atishi Pradhan
ECDs: Nakul Sharma and Tirtha Ghosh
Creative Team: Rajanish Jain, Ravi Shankar Mishra, Aakash Mishra, MD Ershad and Manish Kumar Sahoo
Account Management: Akhil Nijhawan, Priyanka Surkali
Production House: Apocalypso Filmworks Pvt. Ltd.
Director: Pradeep Sarkar
Music Director: Ronit Sarkar
Producer and editor: Mrittika Mukherjee
Post Producer: Sapna Thaker