The sun rises in a training room. A boxer is ready to step into the ring. He is determined.
In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting.
But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included.
Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali