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Blindfold

Agency Network: 
Published/Aired: 
November 2014

Description

The concept’s premise poses a question to the blinding ignorance people have when it comes to educating children and the disturbing prejudices attached to it. We do not choose to think beyond our own who are near and dear to us – thus, tending to turn a blind eye towards society's children, leaving them devoid of education.
We took the idea of being blindfolded straight from the four walls of a home right into the streets, transforming the blindfold from being merely a metaphor to becoming an actual part of the fabric of society. Our story ends on a visual statement, a street filled with blindfolded zombies who have lost their sense of self entirely; hence questioning the duty and choices of humanity who have actively chosen to become blind.

Film advertisement created by JWT, Pakistan for Geo News, within the category: Media.

Advertising Agency: JWT, Karachi, Pakistan
Executive Creative Director: Shakeel Hassan
Copywriter: Shams Mansur
Director: Jami Dir / Azad Films
Producer: Abdul Karim Yousuf
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Highest Rated

tirthomitro's picture

i belong to a superior race of advertising folks... or I thought so. thanks to JWT Pakistan, i'm humbled.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Rosanigrum's picture

Great to see Pakistan getting some positive exposure for a cause so close to many people's heart.

Rosanigrum
Activity Score 53
Copywriter at Brothers&Sisters, JWT
tirthomitro's picture

i belong to a superior race of advertising folks... or I thought so. thanks to JWT Pakistan, i'm humbled.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

damnson's picture

Very nice production.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Nice one

halaby87
Activity Score 10420
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