Agency Network: 
Published/Aired: 
November 2021

Description

For the launch of the new G70 Shooting Brake, the “Sand Kiter” film not only tells a poetic story of serenity but also expands on the luxury brand’s promise to respect their customer’s time however they choose to spend it. A promise that is turned into action through the Genesis Personal Assistant, making everything from your new Genesis car delivery to its servicing, or even a test drive; a service that ‘comes to you’ wherever you are.

The film was shot by Salomon Ligthelm, with music by Audioforce, and features Sabrina Lutz, twelve-time kiteboarding champion.

Film advertisement created by Innocean, United Kingdom for Genesis Motor Europe, within the category: Automotive.

ADVERTISING AGENCY: INNOCEAN Worldwide Europe
EUROPEAN CHIEF CREATIVE OFFICER: Gabriel Mattar
EXECUTIVE CREATIVE DIRECTOR: Ricardo Wolff
CREATIVE DIRECTOR ART: Maso Heck
SENIOR ART DIRECTOR: Ahmet Kilic
SENIOR COPYWRITER: Noha Fahmy
CHIEF OPERATING OFFICER: Jonathan Hill
ACCOUNT DIRECTOR: Anna Moskalenko
ACCOUNT MANAGER: Alana McQuoid
HEAD OF TV: Fabian Barz
SENIOR PRODUCER: Ellen Pot
STRATEGY DIRECTOR: Jörn Ballentin
FILM PRODUCTION COMPANY: Stink
DIRECTOR: Salomon Ligthelm
DOP: Nicolas Karakatsanis
MANAGING DIRECTOR: Martina Lülsdorf
EXECUTIVE PRODUCER: Alexander Husche
LINE PRODUCER: Hendrik Schäfer, Fabio Becker
EDITOR: Xander van der Westhuizen, Strangelove Studios
POST-PRODUCTION: Katalyst Berlin
POSTPRODUCTION SUPERVISOR: Bradley Stilwell
PRODUCER: Steffen Röthinger
GRADING: Benedikt Hugendubel / Mograde Berlin
MUSIC: Audioforce
COMPOSER: Marcel Neumann
SOUND STUDIO: Massive Voices
SOUND DESIGNER: Frank Wiedermann
EXECUTIVE PRODUCER: Claudia Hesse
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