Middle of nowhere

Agency Network: 
November 2009

Also From This Campaign


Film advertisement created by Smith Brothers, United States for Generic Universities, within the category: Education.

Advertising Agency: Smith Brothers Agency, USA
Partners and creative directors: Lindsey Smith, Bronson Smith
Copywriter: Sam Panico
Art Director: Eric Holman
Director of Client Services: Michael Bollinger
Account Service: Kelly McCormick
Agency voiceover talent: Zakk Weston, Casey Taylor, Kelly McCormick, Amie Ley
Production Company: Animal/Pittsburgh
Audio production: Market Street Sound
Director / producer team: Steve Hoover and Danny Yourd
Editor: Beth Voltz
Interactive Creative Director: Brian Moore
Online Designer: Geoff Hoskinson
Site Coding: Christian Mayer
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Highest Rated

szkwadrat's picture

Terrible! Who is the target?

Activity Score 210
Graphic Designer
Tommy G.'s picture

no, don't think it's good

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
szkwadrat's picture

Terrible! Who is the target?

Activity Score 210
Graphic Designer
mikeelrapido's picture


Activity Score 1929
Copywriter at Evo S.C. |



jackmancer2017's picture

I don't have sound here but reading the comments I don't think I'm missing out on much.

ericsmind's picture

— How do you breakthrough the glut of invisible college advertising – all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm.

Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education.

With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. —

Activity Score 33
Art Director |

I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

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