Enhance your lighting

Agency Network: 
September 2014


Film advertisement created by BBDO, United States for General Electric, within the category: Electronics, Technology.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars, Greg Hahn
Executive Creative Director: Michael Aimette
Associate Creative Director / Art Director: Anne Lac
Associate Creative Director / Copywriter: Judd Counsell
Group Executive Producer: Anthony Nelson
Senior Integrated Content Producer: Darbi Fretwell
BBDO Music Producer: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Gabriela Benitez
Account Manager: Sam White
Assistant Account Executive: David Slifer
Production Company: PrettyBird
Director: Tim and Eric
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun
Post Production Company: Prettybird
Editor: Kyle Brown
Assistant Editor: Joe Carugati
Executive Producer: Kerstin Emhoff
Producer: Karl Reid
Visual Effects & Animations: Makana Sylva
Additional Visual Effects: Skulley VFX
Music / Sound Design: Beacon Street
Mix House: Heard City
Mixer: Cory Melious
Graphic Designer: Anthony Madlangbayan
Telecine: Company 3
Colorist: Tom Poole
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Highest Rated

Ad Eagle's picture

so old spice inspired. not even funny.

Ad Eagle
Activity Score 49
Ad Eagle's picture

so old spice inspired. not even funny.

Ad Eagle
Activity Score 49
damnson's picture

"Nature finds a way" LOL.

Brave ad from the brand, but ultimately not too funny and definitely forced.

Activity Score 11517
Copywriter |

An axe murderer of ads.

CrackerJackFlash's picture

I found it entertaining for what it was selling.

Activity Score 19604
Creative Director at CrackerJackFlash |


mweston's picture

Not enough names on the credits.

Activity Score 2
Creative Director at Jackson MG, Greenville , SC |


@minas_mars's picture

Why couldn't he be Jeff Golblum and not some ridiculous name. It would have worked better.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

WHY JEFF WHY!?!?!?!?!?!?!? This thing was a horrible mess...

Activity Score 58777
Web Designer/Developer
Ayeyahyah's picture

i find it entertaining

Activity Score 482
Creative Director
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