Horror movie

Agency Network: 
Published/Aired: 
September 2014

Description

Chief Creative Officer: Joe Alexander

Senior Integrated Production Business Manager: Amy Trenz

Production Company: Hungry Man

Telecine: The Mill
Colorist: Fergus McCall

Film advertisement created by The Martin Agency, United States for Geico, within the category: Electronics, Technology.

Advertising Agency: The Martin Agency, USA
Group Creative Directors: Steve Bassett, Wade Alger
Creative Director / Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Agency Executive Broadcast Producer: Molly Schaaf
Bid / Prep / Shoot / Edit Producer: Alex Scheer-Payne
Vfx / Finishing Producer: Sam Tucker
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Senior Project Manager: Jason Ray
Director: Wayne McClammy
Director of Photography: Bryan Newman
Executive Producer: Mino Jarjoura
Producer: Nate Young
Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
Editorial Producer: Evan Meeker
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
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kleenex's picture

more please.

kleenex
Activity Score 57881
Web Designer/Developer
damnson's picture

Hahahaha, nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Cindy's picture

This ad for Geico is yet another hilarious hit by the Martin Agency. “Horror Movie” has the iconic surprise element, the twist in the story line, and the sensible narrator tying it all up together for the viewer. Classic Geico marketing of creating a fresh new ad with the same elements that are recognizable of the creative, fun Geico essence. The narrative’s setting is seasonally relevant which connects with the consumer on a personal level. The idea that this televised commercial is saying, hey this brand is alive knows what time of the year it is, is important and makes that personal penetration inside the viewers mind. The drama displayed by the actors is on cue. Perfect and essential for the buy in to the ad and for consumer engagement. The story line develops to speak on the viewer’s belief and feelings that in horror films, people make obvious poor decisions. Before delivering the Geico’s tag line, the narrative throws in the satirical villain looking on to the group of desperate people doing what desperate people do. This is funny and effective in retaining consumer attention right before delivering the notion of Geico as also an obvious choice. “You want to save 15% or more on car insurance, switch to Geico, Its what you do.” The campaign using “It’s what you do” uses comedy to deliver an entertaining message that fundamentally says, Savings= Geico of course. This ad is memorable, funny, quirky, its obviously Geico.

Cindy
Activity Score 20
Administrative at Sustainability in Energy, Materials, and Technology |

Cindy M

Creagen Dow's picture

Thank you for sharing my commercial! I play the guy who says 'Are you crazy? Let's hide behind the chainsaws!'

THE CAST:

Creagen Dow
Carrie Wiita
Aaron Jennings
Cali Fredrichs
David Figlioli

Creagen Dow
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