Ideas are scary

Agency Network: 
August 2014


Film advertisement created by BBDO, United States for GE, within the category: Electronics, Technology.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Copywriter: Greg Hahn
Executive Creative Director: Michael Aimette
Supervising Art Directors: Ralph Watson, Matt Vescovo
Executive Producer: Diane Hill
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Brandon Fowler
Senior Account Director: Peter McCallum
Account Manager: Gabriela Benitez
Production Company: Biscuit Filmworks
Director: Noam Murro
Director of Photography: Eric Schmidt
Line Producer: Jay Veal
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Melanie Gagliano
Puppets: Legacy EFX
Chief of Design: Alan Scott
Visual Effects: Method Studios
Producer: Pip Malone
Music / Sound Design: Emoto
Composer: Steve Hampton
Mix House: Heard City
Mixer: Keith Reynaud
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Highest Rated

kleenex's picture

nice animal.

Activity Score 58791
Web Designer/Developer
Cindy's picture

I found this concept very original and intriguing. I liked the story of the scary ugly idea character. I felt sympathetic to the new idea and I was rooting for its emergence out of the unaccepted stage into a new paradigm of greatness. The entire notion is especially relevant right now with the global energy challenges that must be met by reaching new heights never before achieved. While watching the struggling idea I was wondering, will the evolution be made in the current generation and how will it be executed? Needless to say, there were grand improvements from the previous state of the character. Although at the end the once feared and misunderstood character is on stage with peacock feathers on, I had hoped it would have transformed into something more visually appealing at the end. I liked how the gloomy scenes were complemented with sad music. It was wonderful because it made me feel awful. The melody in the ad provided a sense of hope right before the idea creature was accepted into the bright office building. I think the fact that the creatures face was not exposed at the culmination of the ad, left the audience with a sense of curiosity and demand for revelation. I think the final character could have been more polished up at the end to convey complete metamorphosis instead of solely the speaker with small splashes of color.

Activity Score 20
Administrative at Sustainability in Energy, Materials, and Technology |

Cindy M

Ayeyahyah's picture

sum it up in one sentence, the ending sucked

Activity Score 482
Creative Director
kleenex's picture

nice animal.

Activity Score 58791
Web Designer/Developer
Eric Nyrop's picture

Any possibility of becoming a toy or costume? The ending of the ad only showed the idea as being cleaned up and presented to a audience, it needs to go to fruitation of the idea.

Eric Nyrop
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