What's Inside

Agency Network: 
August 2012


Film advertisement created by TBWA, United States for Gatorade, within the category: Confectionery, Snacks.

Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill Global
Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producers: Molly Tait, Michael Gross, Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross
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kleenex's picture

The ad is not that special.

Activity Score 58777
Web Designer/Developer
mdb1974's picture

This ad would be awesome if it stopped after the line "for real." Perfect ending. The added product placement and explanation dumbed it down a bit.

Activity Score 411
Art Director
stickynotes's picture

wow. very powerful. i agree it should have stopped right after 'for real.', would have made it much stronger and crisp. still like the thinking and excecution behind it.

Activity Score 1094
certaintly's picture

why the re-post?
cus it didnt get good comments the first time around?

boring ad trying to be bad-ass but failing.

Activity Score 3984
almasnazeer's picture

I loved the ad. Fact that Gatorade dint waste a minute in advertising soon after the restrictions for non sponsor's were lifted is a smart move. Beside "product in action" and "endorsement by a champion" makes it more effective.

Activity Score 157
Copywriter at St Aloysius College
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