The Lightning Bolt

Agency Network: 
March 2013


"The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sport moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey and travel through time visiting some of the most iconic athletes in sports history.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Directors: Renato Fernandez, Guto Araki, Gustavo Sarkis
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Music Supervisor: Michael Gross
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Managing Director: Nick Drake
Group Account Directors: Blake Crosbie, Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
Production Company: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Executive Producer: Scott Howard
Head of Production: Janet Nowosad
Producer: Betsy Oliver
Editorial: Union Editorial
Executive Producer: Megan Dahlman / Michael Raimondi
Senior Producer: Lynn Luckoff
Editor: Jono Griffith
Assistant Editor: Lola Popovac / Josh Kirchmer
Visual Effects: The Mill
FVX Deputy Head of Production: Enca Kaul
VFX Producer: Will Lemmon
VFX Production Coordinator: Ben Sposato
VFX Lead Artist: Bill Higgins
Colorist: Adam Scott
Stock Research: Susan Nickerson
Executive Producer: Susan Nickerson
Producer: Chris Lutz
Sound Design: Barking Owl
Sound Mix: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan
Music Licensing House: MEGA (Marketing Entertainment Group of America)
Chairman and CEO: Danny Socolof
Director: Madeline Adami
Artist / Songwriter: Jake Bugg
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Highest Rated

rodrigospot's picture

Freaking awesome.

Activity Score 121
Art Director at brazil
emiliete's picture
Activity Score 646
Copywriter at WMcCann
picturejockey's picture

Its nice when you have a legacy to talk about.

Activity Score 658
Creative Director at RK Swamy BBDO |
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R U serious's picture

Amazing film craft.

R U serious
Activity Score 416

Say my name, say my name...

kleenex's picture


Activity Score 58777
Web Designer/Developer
hmaffia's picture

Nice film. The execution is impressive.

Activity Score 744
Copywriter at Universidade de Brasila |

rodrigospot's picture

Freaking awesome.

Activity Score 121
Art Director at brazil
raynold's picture


Activity Score 336
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