Making Water Active

Agency Network: 
June 2017


Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, California, USA
Chief Creative Officer: Renato Fernandez
Global Creative Director: Doug Menezes
Associate Creative Directors: Bruno Acanfora, Ariel Abramovici
Director of Production: Brian O’Rourke
Executive Producer: Guia lacomin
Associate Producer: Kathleen Ackel
Managing Director: Jerico Dig Cabaysa
Global Brand Director: David McKenzie
Global Brand Manager: Gabi Marino
Group Planning Director: Scott MacMaster
Global Planing Director: Martin Ramos
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Kevin Castro
Senior Traffic Operations Manager: Judy Brill
Media Agency: OMD
Production Company: UNIT9 FILMS
Director: Cole Paviour
Executive Producers: Adam Dolman, Michelle Craig
Producer: Holly Restieaux
Production Manager: Sandy Liddle
DOP / Technologist Supervisor: James Medcraft
Editor: Alex Burt
3D Effects Animator: Will Bentley
1st Assistant Director: Rob Thorpe
Camera Rental: Arri Rental
Arri Commercials Marketing Executive: Ed Jones
Arri Digital Sub Leader: Andrew Prior
Arri Digital Specialist: Mario Radinovi
Motion Control Operator: Ian Menzies / Mark Roberts MOCO
Motion Control Assistant: Nigel Permane / Mark Roberts MOCO
Gaffer: Onkar Narang / Mark Roberts MOCO
Tech Design / SFX Supervisors: Nigel Permane, Nigel Permane, Nigel Permane, Nigel Permane, Nigel Permane, Nigel Permane / Machine Shop
Editorial: Union Editorial
Editor: Nicholas Wayman-Harris
Assistant Editors: Nicholas Lipari, Otto Mertins
President / Managing Partner:Michael Raimondi
Executive Producer: Joe Ross
VFX Studio: MPC London
Executive Producer: James Niklasson
VFX Producer: Thomas Cole
VFX Supervisor: Dan Lorenzini
Colourist: Mark Gethin
Compositors: Giles Hicks, Andrew Roberts, Edward Taylor, S. Sundaramoorthy, Venuprasath, Vinoth Kumar
Color: MPC LA
Artist: Mark Gethin
Executive Producer: Meghan Lang
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Original Composer: Chris Banks
Sound Design / Designer: Pedro Bromfman
Final Mix: LIME
Mixer: Mark Meyuhas
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
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Highest Rated

Wrong Opinion's picture

it's cool

Wrong Opinion
Activity Score 293
Wrong Opinion's picture

it's cool

Wrong Opinion
Activity Score 293
kleenex's picture

WOW on water character.

Activity Score 55199
Web Designer/Developer
DTC's picture

Obviously CG. It doesn't take a scientist to spot how the water drops and gravity pulls it forward, not down, to hit the punch bag and splash in a forward motion. Sorry for calling a spade a spade here, innovative design for a water feature, but for an ad, this is a total miss. Also the message is forced. They did this to show that water can be as active as us? As an athlete this message is unappealing, as an ad person, I'm way over this "we created a technology" + forced product message approach. Let's get back to good ads & forget what the awards scam fests require to win.

Activity Score 32
Other at McCann
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