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Magician

Campaign
Agency Network: 
Published/Aired: 
August 2010

Also From This Campaign 2

Description

Film advertisement created by BBDO, Argentina for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Art director: Bruno Acánfora
Copywriter: Ariel Abramovici
Account director: Daniel Albamonte
Account executive: Paz Goicoa
Head of production: Verónica Zeta
Producer: Carlos Cavaciocchi
Production Company: Rebolucion
Director: Luciano Podcaminsky
Executive producer: Patricio Alvarez Casado
Photography: Cristian Cottet
Director de arte: Daniela Podcaminsky
Editor: Diego Panich
Post production company: Metrovision
Sound: No Problem
Music: Papa Music
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Highest Rated

Phil Lestino's picture

What the f**k is a 'rustic magician' ???????

Phil Lestino
Activity Score 1684
Guest's picture

What? What's the bloody connect? Way too forced, innit?

Guest
TommyO's picture

Funny. I don't understand the connection to Gatorade, but it made me laugh.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

The best part is the explosion!

Guest
mockingbird's picture

whats the point of this ad?

mockingbird
Activity Score 238
gonndo's picture

It's the new presentation of Gatorade, now in a bigger bottle, that's why they say: "Football is generous with you..."

Again, excellent insight for football players, awesome job,
and again, it sounds so much better at Spanish...

Good job, guys...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

Football is very generous, and so is the new Gatorade, because now it's extra large. I like.

Guest
Guest's picture

It seems like they got the whole concept wrong....

Guest
Guest's picture

The ad is like the magic which no one understands...

Guest
Guest's picture

the ad is like the magic which no one understands...

Guest
Sushi lover's picture

I kinda like it.

Sushi lover
Activity Score 907

Dream needs to be big!

dollypoppin's picture

Somebody stop that magiciaaan!!!

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

magician is something about one man show but footbal is about teamwork, is about generous and sharing
connect with new bottle size of the product which is bigger

Guest
Phil Lestino's picture

What the f**k is a 'rustic magician' ???????

Phil Lestino
Activity Score 1684
samanfani's picture

Very good acting and dramatizing in this ad, just like the other one.

samanfani
Activity Score 102
Creative Director
Guest's picture

in argentina, "the magician" it's a common nickname for a skilled football player. rustic is the oposite to skilled. the insight here is that among friends, a rustic player can be knowned as the magician. that's why football is so generous. even the worst player ever can feel like maradona for an hour or so.

Guest
Guest's picture

very argentinian.

Guest
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