Agency Network: 
February 2010


Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Associate Creative Director / Copywriter: Steve Howard
Associate Creative Director / Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Sr. Producer: Veronica Beach
Account Supervisor: Sandra Miks
Production Company: Smuggler
Executive Producer: Brian Carmody
Producer: Rhonda Vernet
Director: Henry-Alex Rubin
DP: Brian Newman
Editorial Company: Spotwelders
Executive Producer: David Glean
Editor: Brad Waskewich
Visual FX: The Mill, Los Angeles
Music: Beacon Street Studios
Mix / Sound Design: Lime Studios
Engineer: Rohan Young
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Highest Rated

shahidali's picture

the length to me is a bit too long.

Activity Score 4065
Dhaka, Bangladesh |


xcreativity's picture

Looking good!

But I've a couple of remarks:
- Am I the only thinking that the voice is not the appopriate for this ad?
- Either the song?

Although, I think the story telling using the decreasing numbers is really good, but I suppose it should be more connected with the product that is actually being advertised.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gmint7's picture

i'm fine the sound and song.

what do you think it could be?

Activity Score 2673
Art Director at ad grad @ S Francisco |


shahidali's picture

the length to me is a bit too long.

Activity Score 4065
Dhaka, Bangladesh |


thefakehuman's picture

the last bit steals the thunder... and yea the idea could have been conveyed in less time... Good work overall!!!

Activity Score 410

- Life Feeds on Life -

brookjohnston's picture

The footage is great but the writing is a little tiresome....Is that the rapper Common doing the voice-over?

Activity Score 296
St. Lawrence College
morse's picture

Very nice! I don't mind the length.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

brandingworthspreading's picture

It is very good. Gatorade is the brand that is in my opinion gets the most out of the Superbowl. It has become an icon with the Gatorade splash that the winners get when it ends. It's part of the game. The ad reflects it very nicely.

Activity Score 646
Copywriter at |

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