John Wooden

Agency Network: 
June 2009


Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director / Copywriter: Jimmy Smith
Associate Creative Director / Art Director: Jayanta Jenkins
Senior Producer: Lisa Effress
Group Planning Director: Scott MacMaster
Production Company: Pony Show Entertainment
Director: Spike Lee
Editorial Company: Venice Beach editorial
Executive Producer: Hunter Conner
Senior Editor: Rick Shambaugh
Assistant Editor: Daniel Reitzenstein
Post-Production: Belief Design
Music: Original score by Mark Batson
Mix House: Play
Mixer: John Bolen
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Temple's picture

Verse quoting ads can convey strong feelings of importance (remember the Gears of War I Have a Rendezvous With Death one, or the VW Dylan Thomas one), and John Wooden seems so very wise. So, thumbs up.

Activity Score 11339
Creative Director
Both Sides of the Brain's picture

I like it. It evoked an emotion I can't put down in words.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
morse's picture

Who's the guy talking? Great choice.

Activity Score 18159
Art Director |

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Guest's picture

John Wooden is legendary NBA player/coach.
google him.

just write's picture

copy is very good...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

the poet’s name is Claude Wisdom White, Sr.

the poem goes like this:

A careful man I must always be;
A little fellow follows me.
I know I dare not go astray
For fear he’ll go the self same way.

I cannot once escape his eyes,
Whate’er he sees me do, he tries.
Like me he says he’s going to be;
This little chap who follows me.

He thinks that I am good and fine,
Believes in every word of mine.
The base in me he must not see;
This little chap who follows me.

I must be careful as I go
Through summer’s sun and winter’s snow,
Because I am building for the years to be;
This little chap who follows me.

Guest's picture

more suitable for Nike. but emotional stuff nevertheless.

Guest's picture

Spike Lee joint. dunno about the product tho.

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