I Will Not Stop

Agency Network: 
May 2012


Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross
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chuckieT's picture

Would have been a cooler ad two weeks ago before he got whooped at the Jamaican Nationals and then had to pull out of a meet this week. Hopefully he is in better form come London.

Activity Score 680
morse's picture

It's a little weak. Just a celebrity.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I want to agree with you.

Activity Score 58777
Web Designer/Developer
certaintly's picture

so lame. all i saw was a dude walk into a stadium and eat a gatorade candy.

"i will not stop" "until there is no competition left" "in the world" - all fine lines but not connected at all with what was shown.

Activity Score 3984
spears ava's picture

It's a little weak. Just a celebrity.

spears ava
Activity Score 206
Temple's picture

It feels like a teaser. Now, give us the actual spot.

Activity Score 11339
Creative Director
kalpesh78's picture

boring. very boring. very very boring.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

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