Agency Network: 
March 2010

Also From This Campaign 3


Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: Smuggler
Director: Adam Berg
Executive Producer / Partner: Patrick Milling Smith
Executive Producer / Partner: Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime Rohan Young
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Highest Rated

spiergallo's picture

The slow motion is always nice to see and helps a lot...

Activity Score 69
Art Director
everartz's picture

the theme and the feeling makes me wonder if this commercial is aired in the black neighborhoods only!
nothing special by the way..

Activity Score 7613
Art Director |

| everartz |

Phil Lestino's picture

Like the soundtrack....

Phil Lestino
Activity Score 1682
Shubhra Aggarwal's picture

i like the soundtrack man! :)

Shubhra Aggarwal
Activity Score 86
Marketing Manager
spiergallo's picture

The slow motion is always nice to see and helps a lot...

Activity Score 69
Art Director
felice's picture

...is even 1/2 creative video... but nice quality and soundtrack

Activity Score 73
satrianee's picture

Very effective usage of slow motion and soundtrack. It is watchable every time you meet the commercial.
Black background is intended for the emphasis on the details i suppose, which worked beautifully.

Activity Score 3746
Marlus Lau's picture

Oh boy, what's this song. Sounds like crap!!!!

Mr. sound designer, what a shame...maybe you should listen to some e-music before doing this!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
alexander_bickov's picture

Nice direction

Activity Score 3281
RSimmonds's picture

Nothing special - Great visually but its been done...
Millions and millions of times before.

Activity Score 68
Huub's picture

Art is really nice, think the slowmotion really ads intensity to the sports.

Activity Score 248
Art Director at Willem De Kooning Academie
Ed Rapport's picture

A lot better than those crummy print executions.. the slow motion was a cool effect, and I like how they speed it up right when each athlete was nearing the end moment of their athletic execution. I may decide to drink a bottle of G2 now..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
NomadDCLXVI's picture

very tasty execution. makes me wanna see it again. and soundtrack is very good.

Activity Score 441
Creative Director |


pixels's picture

I Like It, Good Job.

Activity Score 19
AssassinX's picture

It works although nothing special

Activity Score 1325
wazaroo's picture

That's a fantastic list of credits!! 36 people to make one incredibly ordinary tvc? Awesome. I wonder how many of you it would take to make a good one?

Activity Score 2
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