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Don't go down

Agency Network: 
Published/Aired: 
February 2016

Description

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY
, USA
Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Chris Spencer

Managing Director: Jerico Cabaysa

Global Brand Director: David McKenzie

Global Brand Manager: Gabi Marino

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Sr Business Affairs: Laura Drabkin

Sr Traffic Operations Mgr: Judy Brill


Production: Imperial Woodpecker
Director: Stuart McIntyre

Executive Producers: Doug Halbert
, Charlie Cocuzza

Line Producer: Matt Wersinger


Editorial: Whitehouse

Editor: Charlie Harvey

Assistant Editor: Devon Bradbury

Producer: Jonlyn Williams


Visual Effects: The Mill

Lead 2D Artist: Bill Higgins
2D Artists: Tara DeMarco, Krysten Richardson
Matte Painter: Andy Wheater
Massive (crowd sim): Matt Longwell

Executive Producer: Enca Kaul

Producer: Ben Sposato

Production Coordinator: Pat DeVaney


Color: The Mill

Colorist: Adam Scott

Executive Producer: Thatcher Peterson
Original Music: Barking Owl

Creative Director: Kelly Bayett

Producer: KC Dossett


Sound Design: Stimmung

Sound Designer: Gus Koven

Producer: Kristina Iwankiw


Audio Mix: Formosa

Mixer: John Bolen

Second Mixer: Hermann Thumann

Executive Producer: Lauren Cascio
Research: Stalkr
Executive Producer: Colleen Cavanaugh Anthony
Producer: Oliver Merchant
Research: Ed Cook
Barcelona Service Company: 24-7
Producer: Zico Judge
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Highest Rated

ElBuffaloo's picture

Messi is my messiah.

ElBuffaloo
Activity Score 205
Copywriter
ElBuffaloo's picture

Messi is my messiah.

ElBuffaloo
Activity Score 205
Copywriter
halaby87's picture

Simple and nice

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

Pete R.'s picture

Finally a nice ad for Gatorade.

Pete R.
Activity Score 3412
Illustrator
morse's picture

All these sport drink ads feel the same to me.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

nice copy.

kleenex
Activity Score 58793
Web Designer/Developer
damnson's picture

Yep.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

BAdsoftheworld's picture

Agree, very nice.

BAdsoftheworld
Activity Score 3519
sparkplug's picture

Sorry but this is the old messi who never used to go down. Today messi and barca only know how to go down. Theatrical geniuses. Flop kings.

sparkplug
Activity Score 105
Copywriter
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