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Axe

Campaign
Agency Network: 
Published/Aired: 
August 2010

Also From This Campaign 2

Description

Film advertisement created by BBDO, Argentina for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Art director: Bruno Acánfora
Copywriter: Ariel Abramovici
Account director: Daniel Albamonte
Account executive: Paz Goicoa
Head of production: Verónica Zeta
Producer: Carlos Cavaciocchi
Production Company: Rebolucion
Director: Luciano Podcaminsky
Executive producer: Patricio Alvarez Casado
Photography: Cristian Cottet
Director de arte: Daniela Podcaminsky
Editor: Diego Panich
Post production company: Metrovision
Sound: No Problem
Music: Papa Music
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Guest's picture

Funny, but I'm kind of in shock that legal was okay with the failed axe attempt on the dog.

Guest
gonndo's picture

It sounds much much better at Spanish....

Awesome, just awesome, it's a very good insight for football players...

Congrats to you all...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

I don't know. I really really didn't like it/get it.

Guest
samanfani's picture

Very funny, I liked the Drama in this ad.

samanfani
Activity Score 102
Creative Director
Guest's picture

Very funny and easy to relate with. That's exactely how I played in school. I was "The Axe"...

Guest
Guest's picture

the concept is eh... but i dont like the idea of axing the dog, even in a commercial
too many idiots out there that might to think to try it

Guest
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