Break the Ice

Agency Network: 
January 2011


Film advertisement created by Craverolanis, United States for Gancia, within the category: Alcoholic Drinks.

Advertising Agency: Craverolanis, USA
Executive Creative Director: Juan Cravero
Creative Director: Cesar Rodriguez
Art Director: Diego Lipser
Copywriter: Cesar Rodriguez
Production Company: Landia
Director: Andy Fogwill
Music: TDL
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writersblog's picture

Ice, nice. Just a bit lengthy and what did the pay-off say?

Activity Score 551
kleenex's picture

Different, but is the product that good??

Activity Score 58777
Web Designer/Developer
morse's picture

Cool special effects.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

i think the idea could be tighter and developed further. this is quite an initial thought and looks abit forced.. Also, i think if there's continuity between each event, the ad will be less disjointed.

pitted prunes
Activity Score 216
Temple's picture

Too long, but the idea is solid, the music track is excellent and the VFX tops.

Activity Score 11339
Creative Director
Davosk's picture

What CRAP!

Activity Score 4811
Art Director
CuriousPencil's picture

Surprising that some countries are still allowing alcohol advertising based on sexual prowess. This is a look-good ad that's both shallow and forgetful, much like the lives of the people depicted in the spot(s? Looks like it could be a compilation effort). So, I guess, target market accurately depicted and a grudging 7 for that reason only.

Activity Score 4199
abake's picture

Looks like it really is true that advertising gets better when you can't just get away with selling everything with sex...

Activity Score 1262
RMG Connect Colombia
aRianna23's picture

It's very well produced, pretty good concept... It gets a 7

Activity Score 279
Media Buyer at CultureSpan Marketing
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