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Break the Ice

Agency Network: 
Published/Aired: 
January 2011

Description

Film advertisement created by Craverolanis, United States for Gancia, within the category: Alcoholic Drinks.

Advertising Agency: Craverolanis, USA
Executive Creative Director: Juan Cravero
Creative Director: Cesar Rodriguez
Art Director: Diego Lipser
Copywriter: Cesar Rodriguez
Production Company: Landia
Director: Andy Fogwill
Music: TDL
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writersblog's picture

Ice, nice. Just a bit lengthy and what did the pay-off say?

writersblog
Activity Score 553
Copywriter
kleenex's picture

Different, but is the product that good??

kleenex
Activity Score 58797
Web Designer/Developer
morse's picture

Cool special effects.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

i think the idea could be tighter and developed further. this is quite an initial thought and looks abit forced.. Also, i think if there's continuity between each event, the ad will be less disjointed.

pitted prunes
Activity Score 216
Temple's picture

Too long, but the idea is solid, the music track is excellent and the VFX tops.

Temple
Activity Score 11341
Creative Director
Davosk's picture

What CRAP!

Davosk
Activity Score 4811
Art Director
CuriousPencil's picture

Surprising that some countries are still allowing alcohol advertising based on sexual prowess. This is a look-good ad that's both shallow and forgetful, much like the lives of the people depicted in the spot(s? Looks like it could be a compilation effort). So, I guess, target market accurately depicted and a grudging 7 for that reason only.

CuriousPencil
Activity Score 4225
Copywriter
abake's picture

Looks like it really is true that advertising gets better when you can't just get away with selling everything with sex...
Yawn.

abake
Activity Score 1262
RMG Connect Colombia
aRianna23's picture

It's very well produced, pretty good concept... It gets a 7

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
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