Agency Network: 
September 2020


Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a new campaign aiming to encourage people to pause and reconsider before they place a bet they may regret.

Timed to coincide with the start of the UK football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret.

Film advertisement created by M&C Saatchi, United Kingdom for GambleAware, within the category: Public Interest, NGO.

Advertising Agency: M&C Saatchi, UK
Production Company: Academy Films
Director: Vince Squibb
Media Agency: Goodstuff
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