Description
"Arbores de Cinza"(Trees of ash) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs of reforestation of devastated areas. In return, those who collaborate will receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.
The funds raised will go to a special program to recover Galicia from the epicenter of the fires, Chamdebrito (Pontevedra), considered "ground zero" of the disaster and one of the places most affected by the catastrophe. The project will be developed in collaboration with forestry groups and neighborhood associations, and will consist of the replanting of native trees that will be donated to the residents of Chamdebrito so that they can begin the recovery.
That way, we can have a little bit of Galicia at home, and in Galicia they can recover what we have lost.
This professional campaign titled 'Trees of Ash' was published in Spain in December, 2017. It was created for the brand: Galicia Ambiental, by ad agency: BBDO. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.
Credits
Advertising Agency: Tiempo BBDO, Spain
Creative Directors: Siscu Molina, Tomás Ferrándiz
Art Director: Pablo Ardid
Copywriter: Daniel Correal
Director: Guillermo Bargú
Production Company: Petra Garmon
