Lonely monkey

Agency Network: 
April 2010


In Sweden most people eat a banana after working out. They shouldn't. Bananas are monkey food.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Food.

Advertising Agency: Saatchi & Saatchi Stockholm, Sweden
Art Director: Gustav Egerstedt
Copywriter: Amalia Pitsiava
Production company: Hobby Film
Director: Oskar Bård
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atb2005's picture

I love Saatchi & Saatchi and I love Scandinavian advertising, but this is just silly and facile (unless your target market is little boys and girls). The whole premise is childish, and will do nothing to win over grown people (particularly men) who are serious about working out. Check out this other video: http://www.youtube.com/watch?v=TX0OYCHZHZA&feature=player_embedded The site - savethemonkeys.net - is no longer in use (I wonder why).

Activity Score 13489
Molecule's picture

oh my lord. This is the worst ad that I have seen in a while. I would like to offer constructive criticism, but this ad is just bad. Wwhy did they have to use that silly little voice? I get what they are trying to do but oh GAwwwd.

Activity Score 429
AmOgodzzz's picture

This is so cutesy and awful and factually incorrect. Bananas contain potassium which is necessary for recovery after working out. I'm sure "Gainomax" is full of synthetic chemicals that nobody should ever consume.

Activity Score 822
Copywriter at School of Visual Arts
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